Q. What kind of services do Web Analytics provide?
A. Most Web Analytics services provide the client with a number of reports. This includes the basic statistics comprising of the number of page views, unique visitors to the site, first time visitors, repeat visitors etc. Other services provide breakdown of traffic by ISP, exit pages, entry pages, page views etc.
Another service provided by Web Analytics is the report listing the visitors search items entered in the search engines. Moreover, most services also provide some technical information about the visitor which may be of use to the web designers including the type of operating system and browsers used.
For instance, Ticket Luck rely on Web Analytics to find out what are the hot events and trending searches for theater, concerts and sports tickets to improve their sales and to provide better customer services.