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Search Engine Marketing 4 Less

An Expose' on Google AdSense Fraud - Protect your PPC account

It's worthwhile to examine Google's definition of Google AdSense and Click Fraud , before delving deeper into “AdSense Fraud” .

Google AdSense fraud is one of the diseases that plague the Ad Words advertisers. The AdSense program essentially allows website publishers/owners to sign up with Google, enabling them to display Google Ads on their sites. These publishers essentially act as “Google Partners”. The ads chosen by the Google bot for display are contextual and the ads are related to the contents of the publisher's website, more specifically that particular web page. The intent for Google is to capitalize on the traffic to these (in practice) niche sites and provide highly direct targeted traffic to the advertiser. A subset of the users of the Google Partner website, click on those ads and Google charges the advertiser per click. Google shares the booty with the website publisher but the revenue sharing ratio falls under Google's “undisclosed “criteria. While the exact amount can be reverse engineered, the take home lesson is that the final amount is proportional to Google's income from that click.

In theory it's a match made in heaven. The advertiser gets good ROI through targeted traffic, the publisher gets to monetize the traffic on their website and the web browser gets to buy that classic CD that he couldn't live without. Not to mention that Google gets a wad of cash. The gods of lucre smile beneficently on all. Unfortunately, this happy façade hides blemishes. Severe ones. For all Google AdSense Publishers are not created equal.

While (we daresay) many advertisers have a genuine website, providing a valuable or interesting service to the world wide community, there is a significant number of unscrupulous operators who are out there to prey on the advertisers. These creatures of the night (and we will explain later why we use that term), make websites for the express purpose of milking AdSense revenue.