The purpose of identifying the behaviour of the visitors of your website is to discover actionable marketing intelligence in electronic commerce scenarios. The data provided by web analytics software is just not that how many website visitors you have , on which keywords your website visitors come in to your site etc , but it is marketing data and knowledge. Understanding web site visitor's behaviors on Web sites enables site owners to make sites more usable, ultimately helping users to achieve their goals more quickly.

The study of visitors helps firms and organizations improve their marketing strategies by understanding issues such as how

• Whats the state of mind of the website visitor by looking at the keyword that brought the traffic to your website.
• The navigation paths that the website visitors follow are protryal of the behavior of visitors while browsing that is the key in making some marketing decisions;
• What pages are of the most interest to the site visitors and which ones are of least viewed.
• How marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer.

Understanding these issues helps us adapt our strategies by taking the visitor into consideration. For example, by understanding that a number of different e-mail messages compete for our potential customers' attention, we learn that to be effective, advertisements must usually be repeated extensively. We also learn that visitors will sometimes be persuaded more by logical arguments, but at other times will be persuaded more by emotional or symbolic appeals. By understanding the visitor, you will be able to make a more informed decision as to which strategy to employ as analytic is reffered to as the detailed analysis of data and web analytics is the detailed analysis of the data that is logged when visitors come and browse the site.

So do you want to get started and begin to realize the competitive advantages of web analytic ?